After a successful second year of the West Houston Chamber of Commerce – Smokin’ Connections event, the question of how to increase sponsorship and awareness of the event became a top priority.


The Smokin’ Connections event is quickly earning the status of “Houston’s Premier event for Gentlemen” and “Not-to-be missed”.

Staying with a look and feel that reflects many of the common interests of the target demographic for the event (C-Level Executives and Business Leaders), we developed a very distinct Sponsorship Kit in the shape of a matchbook (even having the feel of leather when touched), an event details card with a smoky appearance and establishing a much-needed web presence for The Hidden Gents committee and Smokin’ Connections event.

All of the cross-media campaign touch-points share common elements to maintain consistency to continue developing a recognizable brand image for the event.